- Step 1DiagnoseWhere the product, margin and time go.
- Step 2DesignA written recommendation and options.
- Step 3DeliverNot included. Your team runs it.
Beautiful design.
Reliably made.
Connecting jewellery brands with the right manufacturing partners and product expertise.
Measured results.
Real impact.
Faster turnarounds. Smarter, tech-enabled workflows. Better jewellery operations.
Brands and designers inUK, Europe, USA, Canada and Australia
Manufacturers acrossIndia, Thailand, wider Asia, Europe, USA
A beautiful piece that arrives late, off spec and over cost is only half a piece.
I help luxury and fine jewellery brands sharpen product, sourcing and operations.
Services
The product problems I get called in for.
I solve specific product, manufacturing and growth challenges alongside your team, from diagnosis through implementation. Choose the area most relevant to you.
When to call me
Your range has grown unevenly, margins vary across pieces, quotes take too long, or you’re launching a new material or category and need clarity on costs and pricing. Your current vendor ecosystem needs a thorough strategic review.
Typical outputs
- Costing reviews and price-tier architecture
- Margin analysis by piece and category
- Range and category segmentation
- Manufacturer discussions and cost validation
- Automated pricing tool setup
8%
Margin improvement
40 → 2 min
Quote time reduced with automated pricing
For the brand
Clear margins by piece and a pricing structure you can defend.
When to call me
You need a new manufacturing partner, a second source, or a way to reduce costs without compromising quality.
Typical outputs
- Supplier mapping and shortlisting
- Partner scorecards and performance reviews
- Cost-reduction plans and negotiation priorities
- Partner onboarding and on-ground audits
- Introductions to manufacturers and specialists
~30%
Cost reduction for a new brand launch across a specific technique
For the brand
The right partners, evaluated against consistent standards.
When to call me
Designs fail in production, quality issues recur, orders run late, or delivery status depends on a few people’s memory.
Typical outputs
- Failure analysis and CAD-to-production handover standards
- Quality checkpoints throughout production
- SOPs, clear ownership and delivery KPIs
- Digital workflow design and implementation
3–4 days → 24 hrs
Order lead time cut
~35% → ~8%
3D modelling failures reduced
For the brand
Fewer failures, faster delivery and clear ownership.
When to call me
You’re an international brand exploring India for manufacturing, sourcing or sales, or an Indian jewellery business looking to expand into international markets.
Typical outputs
- India manufacturing and sourcing maps
- Indian consumer and market research
- Partner mapping, shortlisting and vetting
- Market-entry and distribution strategies
- Commercial models, team structures and business cases
- Introductions to local partners and specialists
25 retail prospects identified across 2 countries
Global distribution strategy developed
For the brand
A market-entry strategy backed by research and vetted partners on the ground.
The problem
Every handoff creates an opportunity for delays, errors and lost margin. I identify and fix the gaps that matter most, improving outcomes for both the brand and the manufacturer.
- Brand (concept)
- Brand to manufacturerwhere I come in
- Manufacturer
- Manufacturer to internal workwhere I come in
- Internal work
- CAD house
- First sample
- Pricing
- Production orders
- Specialists
- QC agency
Eight owners, seven handoffs, multiple points where time and quality are lost.Same chain, same owners. The critical handoffs now have clear standards and quality checks.
Illustrative. Hover or tap a numbered gate or button for detail.
About
From sketchbook to balance sheet.
At NIFT I learned how a piece is designed. Soon after graduating I wanted to know how it is made, priced and sold, so I started my own label, Rayana Jewels, and spent four years learning it first-hand. Luxury management at Neoma and Politecnico di Milano gave those lessons a frame.
Selected for the Goldman Sachs 10,000 Women scholarship at the Indian School of Business in 2013, I have since worked on the product from every side: lab-grown diamonds in Antwerp, luxury accounts at Sunjewels, brand services at Walking Tree and Imaginarium, and an India manufacturing office at MadeTruly. Brands call me when a problem sits between design, cost and the factory.
I have spent over 16 years in the jewellery industry, across product, manufacturing, supply chain and business strategy.
Demi-fine
Fine jewellery
High jewellery
What clients say
In their words“Ruchi has been the glue to make my relationships with manufacturers continue on. Without her, manufacturing in India from the USA would not be possible.”
“I have worked with Ruchi for over 7 years across 2 different companies… She always goes the extra mile for clients.”
“A well-organized and highly reliable partner… handling every detail with precision and care.”
“She fully understands the product development process… delivering a product in line with the client’s requirements for quality, cost and timeframe.”
“The most thorough and efficient in the business… knows how to effortlessly take a project from its nascent stage to its delivery.”
“Ruchi has a global perspective rather than a domestic one. This is of high value to those operations exporting globally.”
Results
A career measured in outcomes, not titles
How we work
What you walk away with.
Pick a format. Each one follows three steps and ends with something you can use the next day.
Three ways to work together. Each follows Diagnose, Design, Deliver.
- Step 1DiagnoseWhere the product, margin and time go.
- Step 2DesignThe sourcing and operating model.
- Step 3DeliverRunning it, then handing it over.
- Step 1DiagnoseQuick read on the question in front of you.
- Step 2DesignOptions and a recommendation as you decide.
- Step 3DeliverOngoing, as decisions come up.
Manufacturer network
Are you a jewellery manufacturer looking to work with global brands and designers?
Get discovered for the right opportunities. Join my growing network of manufacturing partners to be considered for relevant projects based on your capabilities, specialisations and expertise.
- Step 1Share your profileTakes 2 to 3 minutes
- Step 2I review itPersonally, for fit
- Step 3Get matchedWhen a brief fits
Thank you
Your profile is in. I read every profile personally and will be in touch when a brand project fits.